Claire Bakes

Branding 2020

Project created as a school assignment for DGR4211 - Design graphique: Emballages at l’École de Design of the University of Québec in Montréal in 2020.

The brief for this project was to create a brand inspired by a well-known personality. The chosen personality is Claire Saffitz - a food editor, published author and youtube personality.


Visual Identity

Claire Bakes is a bread and pastry brand created by Claire Saffitz. The delicious products of Claire Bakes are available freshly baked at all mornings straight to her bakery in New York and now also in everything supermarkets in North America.

Two books with a green cover stacked on top of each other.

Claire Bakes products are freshly made each morning straight from the bakery in Manhattan, then delivered to local supermarkets in North America. Claire Bakes offers the best service and pastries in New York City.

Two books with a green cover stacked on top of each other.

Promotional Items

Brown paper bag packaging with logo for cookies.Brown paper bag packaging with logo for fresh bread.Square outdoor sign with the logo in white, with a black background.White apron with logo on the chest.
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